yinan

Yinan Yu, Ph.D.

俞轶楠

Assistant Professor

University of Oklahoma

yinan.yu@ou.edu

Michael F. Price College of Business

University of Oklahoma | 307 W. Brooks St, Norman, OK 73019

ACCEPTED/PUBLISHED JOURNAL ARTICLES

  • Yu, Yinan, Dezhi Yin, Warut Khern-am-nuai, Alain Pinsonneault, Zaiyan Wei. 2026. Helpful or Unhelpful: The Hidden Influence of Review Voters and the Wisdom of Crowds. Journal of the Association for Information Systems, forthcoming.
  • Yu, Yinan, Dezhi Yin, Warut Khern-am-nuai. 2026. Fewer Reviews but Better Content: When an Online Review Platform Disables Downvotes. Journal of Management Information Systems, 43(2), 654-679.
  • Zhu, Kai, Warut Khern-am-nuai, and Yinan Yu. 2025. Negative Peer Feedback and User Content Generation: Evidence from a Restaurant Review Platform. Production and Operations Management, 34(12), 3814-3829.
  • Yu, Yinan, Dominik Gutt, Warut Khern-am-nuai. 2024. Review Helpfulness Scores vs. Review Unhelpfulness Scores: Two Sides of the Same Coin or Different Coins? IEEE Transactions on Engineering Management, 71, 8031-8044.
  • Yu, Yinan, Warut Khern-am-nuai, Alain Pinsonneault, Zaiyan Wei. 2023. Impacts of Social Interactions and Peer Evaluations on Online Review Platforms. Journal of Management Information Systems, 40(4), 1271-1300.
  • Yu, Y., Qiu, L., Chen, H., & Yen, B. (2023). Movie fit uncertainty and interplay between traditional advertising and social media marketing. Marketing Letters, 34(3), 429-448.
  • Yu, Yinan, Hailiang Chen, Chih Hung Peng, Patrick Chau. 2022. The Causal Effect of Video Streaming on DVD Sales: Evidence from a Natural Experiment. Decision Support Systems, 157, 113767.
  • Yu, Y., Khern-am-nuai, W., & Pinsonneault, A. (2022). When paying for reviews pays off: The case of performance-contingent monetary rewards. MIS Quarterly, 46(1), 609-626.

PAPERS UNDER REVIEW

  • Yu, Yinan, Yi-Jen (Ian) Ho, Yi-Chun (Chad) Ho. Appraising Social Norms in Online Giving. Information Systems Research (under 1st round review).
  • Yu, Yinan, Benjamin Williams, Karen Xie, Wei Chen. 2026. Humanizing the Stay: Impact of Promoting Suppliers in Peer-to-Peer Markets. MIS Quarterly (under 1st round review).
  • Kim, Keehyung, Yinan Yu, Luwei Xiang, Ting Xu. Generative AI Disruption and Gender-Differentiated Workforce Mobility. Management Science (under 1st round review).

WORK IN PROGRESS

  • Yu, Yinan, Keehyung Kim, Heshan Sun, Rahul Bharadwaj. Helping the Underdog Campaigns through AI Transparency: A Contrarian Donation Perspective.
  • Liu, Jianwei, Yinan Yu, Karen Xie, Wei Chen. Payment Design and Labor Supply in Online Labor Markets: Evidence from a Field Experiment.
  • Wang, Siqi, Yinan Yu, Xiaofei Zhang, Kee-Hung Lai. When Incentives Meet AI: Sustaining User Contribution Through Persistence-Based Design.

CONFERENCE PROCEEDINGS AND PRESENTATIONS

  • "Payment Design and Labor Supply in Online Labor Markets: Evidence from a Field Experiment."

    - The 19th China Summer Workshop on Information Management (CSWIM), Haikou, China, June 2026.

  • "Generative AI’s Impact on Workforce Mobility and Gender Equality."

    - Biz AI Conference, Dallas, USA, March 2026.

  • "Appraising Social Norms and Coping in Online Giving."

    - INFORMS ISS Information Systems Research Paper Development Workshop for Early Career Scholars, Atlanta, USA, October 2025.

    - Workshop on Information Systems and Economics (WISE), Nashville, USA, December 2025.

  • "Helping the Underdog Campaigns through AI Transparency: A Contrarian Donation Perspective"

    - International Conference on Information Systems (ICIS), Nashville, USA, December 2025.

  • "Humanizing the Stay: Impact of Promoting Suppliers in Peer-to-Peer Markets."

    - Biz AI Conference, Dallas, USA, March 2025.

    - INFORMS Annual Meeting, Atlanta, USA, October 2025.

  • "Standing on the Shoulders of a GenAI Platform: Examining the Impact of Implementing Customized GPTs"

    - INFORMS Annual Meeting, Seattle, USA, October 2024.

    - Biz AI Conference, Dallas, USA, March 2024.

  • "Never Disappoint Benevolence: The Caveat about the Leaderboard for Charity Fundraising"

    - The 17th China Summer Workshop on Information Management (CSWIM), Xiamen, China, June 2024.

  • "Visual Revolution: The Impact of Image Generative AI on Content Generation in Digital Platforms"

    - Biz AI Conference, Dallas, USA, March 2024.

  • "Effects of Removing Unhelpful Votes on Reviewer Content Generation in Online Review Platforms"

    - Conference on Information Systems and Technology (CIST), Phoenix, USA, October 2023.

  • "What Determines the Helpfulness of a Review: A Vote-Level Analysis"

    - International Conference on Information Systems (ICIS), Austin, USA, December 2021.

    - Conference on Information Systems and Technology (CIST), Newport Beach, USA, October 2021.

    - Statistical Challenges in Electronic Commerce Research (SCECR), Virtual Conference, 2021.

  • "Any Feedback is Welcome: Peer Feedback and User Behavior in Online Communities"

    - Conference on Information Systems and Technology (CIST), Newport Beach, USA, October 2021.

    - Statistical Challenges in Electronic Commerce Research (SCECR), Virtual Conference, 2021.

    - Americas Conference on Information Systems (AMCIS), Virtual Conference, 2021. Nominated for Best Emergent Research Forum (ERF) Paper.

  • "Are Review Helpfulness Score and Review Unhelpfulness Score Two Sides of The Same Coin or Different Coins?"

    - Hawaii International Conference on System Sciences (HICSS), Hawaii, USA, January 2021.

    - 19th Pre-ICIS Workshop on e-Business (WeB), December 2020.

  • "The Role of Social Technologies in Review Evaluation and Online Platform Implications"

    - POMS 31st Annual Conference, Minneapolis, USA, April 2020.

    - INFORMS Conference on Information Systems and Technology (CIST), Phoenix, USA, November 2018.

  • "Engagement on Digital Content Platforms: A Theoretical Perspective"

    - International Conference on Information Systems (ICIS), Munich, Germany, December 2019.

  • "Product Fit Uncertainty and Interplay between Traditional Advertising and Social Media Marketing"

    - INFORMS Conference on Information Systems and Technology (CIST), Seattle, USA, October 2019.

  • "Does Premium Subscription Pay Off? Evidence from Online Dating Platform"

    - International Conference on Information Systems (ICIS), San Francisco, USA, December 2018.

  • "The Impact of Performance-Contingent Monetary Incentives on User-Generated Content Contribution"

    - Americas Conference on Information Systems (AMCIS), New Orleans, USA, August 2018.

  • "Utilizing Geospatial Information in Cellular Data Usage for Key Location Prediction"

    - Hawaii International Conference on System Sciences (HICSS), Hawaii, USA, January 2018.

    - Greater-China Conference on Mobile Big Data Marketing, Hong Kong, June 2016.

  • "The Causal Impact of Social Media Marketing on Box Office Revenues"

    - Workshop on e-Business (WeB), Seoul, South Korea, December 2017.

  • "Multichannel Management in the Motion Picture Industry"

    - Workshop on Information Technology and Systems (WITS), Dublin, Ireland, December 2016.

  • "Do Video Streaming Services Cannibalize DVD Sales? Evidence from a Natural Experiment"

    - Workshop on e-Business (WeB), Dublin, Ireland, December 2016.

  • "Interplay between Social Media and Traditional Media: A Study in the Motion Picture Industry"

    - China Summer Workshop on Information Management (CSWIM), Dalian, China, June 2016.

    - International Conference on Information Systems (ICIS), Fort Worth, USA, December 2015.

  • "Measuring Social Media Success: The Case of Facebook Marketing in the Motion Picture Industry"

    - The 19th Pacific Asia Conference on Information Systems (PACIS), Singapore, July 2015.